The screen lights up

The newscaster is stuck on a single frame, staring out of the screen with an odd fixation.... as you continue to watch it becomes less and less clear if the image has frozen, or if the broadcast is being transmitted as usual, the anchorman staring unblinkingly into the camera, any movement imperceptible.

In the background you hear only rhythmic waves of audio static, or is it the shaking of a tambourine?

The longer you spend trying to understand what you are seeing the more unnatural it appears.

Turn it off